Toto

For Trattoria TOTO, we developed the entire brand identity—encompassing the name, logo, key messages, and applications—crafting a cohesive visual and conceptual image. The brand essence draws inspiration from Italian cuisine's rich, passionate spirit, the cinematic charm of 1950s Italian film, and the timeless elegance of hand-drawn Art Deco signs once seen across Mediterranean countries.

We merged these classic influences with a contemporary touch, grounding them in the modern urban environment. The result is a unique blend of nostalgia and modernity, giving TOTO a distinctive character that feels familiar and fresh. This balance is encapsulated in our central message for TOTO: "Italian soul kissed by the modern city rhythm," a nod to the harmony between tradition and the fast-paced energy of today's city life.

For the illustrations, we opted for abstract, dynamic sketches that convey a sense of energy and spontaneity, offering a freehand contrast to the bold typeface. This approach has helped create a brand identity that reflects the vibrant culture of today, making Trattoria TOTO a truly unique dining experience.

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